In 2024, 44 percent of global consumers had purchased apparel and accessories three to seven times via social media, while 24 percent reported buying in this category eight or more times. Meanwhile, groceries and food supplies topped the list as the most frequently purchased category, with 26 percent indicating they had bought them eight or more times in the previous year.
Leading purchase categories on social media worldwide in 2024, by purchase frequency
Characteristic
Occasionally purchased (3 to 7 times in the past year)
Frequently purchased (8 times or more in the past year)
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Capgemini. (January 8, 2025). Leading purchase categories on social media worldwide in 2024, by purchase frequency [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/1455287/purchase-frequency-social-commerce-categories-global/?__sso_cookie_checker=failed
Capgemini. "Leading purchase categories on social media worldwide in 2024, by purchase frequency." Chart. January 8, 2025. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/1455287/purchase-frequency-social-commerce-categories-global/?__sso_cookie_checker=failed
Capgemini. (2025). Leading purchase categories on social media worldwide in 2024, by purchase frequency. Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/1455287/purchase-frequency-social-commerce-categories-global/?__sso_cookie_checker=failed
Capgemini. "Leading Purchase Categories on Social Media Worldwide in 2024, by Purchase Frequency." Statista, Statista Inc., 8 Jan 2025, https://www.statista.com/statistics/1455287/purchase-frequency-social-commerce-categories-global/?__sso_cookie_checker=failed
Capgemini, Leading purchase categories on social media worldwide in 2024, by purchase frequency Statista, https://www.statista.com/statistics/1455287/purchase-frequency-social-commerce-categories-global/?__sso_cookie_checker=failed (last visited February 13, 2025)
Leading purchase categories on social media worldwide in 2024, by purchase frequency [Graph], Capgemini, January 8, 2025. [Online]. Available: https://www.statista.com/statistics/1455287/purchase-frequency-social-commerce-categories-global/?__sso_cookie_checker=failed