In Latin America, the age group of 25 to 34-year-olds constituted the largest portion of frequent live commerce shoppers in 2022, comprising 37 percent of the total. Following closely were users aged 35 to 44, who accounted for 32 percent of respondents. The remaining share of respondents was nearly evenly distributed among the youngest and oldest consumers.
Distribution of frequent live e-commerce users in Latin America in 2022, by age group
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McKinsey & Company. (August 15, 2023). Distribution of frequent live e-commerce users in Latin America in 2022, by age group [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1457842/frequent-live-commerce-users-latin-america-by-age/?__sso_cookie_checker=failed
McKinsey & Company. "Distribution of frequent live e-commerce users in Latin America in 2022, by age group." Chart. August 15, 2023. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1457842/frequent-live-commerce-users-latin-america-by-age/?__sso_cookie_checker=failed
McKinsey & Company. (2023). Distribution of frequent live e-commerce users in Latin America in 2022, by age group. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1457842/frequent-live-commerce-users-latin-america-by-age/?__sso_cookie_checker=failed
McKinsey & Company. "Distribution of Frequent Live E-commerce Users in Latin America in 2022, by Age Group." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1457842/frequent-live-commerce-users-latin-america-by-age/?__sso_cookie_checker=failed
McKinsey & Company, Distribution of frequent live e-commerce users in Latin America in 2022, by age group Statista, https://www.statista.com/statistics/1457842/frequent-live-commerce-users-latin-america-by-age/?__sso_cookie_checker=failed (last visited February 07, 2025)
Distribution of frequent live e-commerce users in Latin America in 2022, by age group [Graph], McKinsey & Company, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1457842/frequent-live-commerce-users-latin-america-by-age/?__sso_cookie_checker=failed