Main changes in online shopping behavior in Western European countries 2023

Published by Statista Research Department, May 29, 2024
Based on a 2023 survey, the primary shift in online shopping behavior in Western Europe over the previous 12 months was increased price-consciousness among consumers. Over half of the surveyed consumers in the selected countries now consistently purchase the lowest-priced products, while approximately three out of ten prefer buying from trusted brands.

Main changes in online shopping behavior in selected Western European countries in 2023

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Release date

March 2024

Region

Europe

Survey time period

July to August 2023

Number of respondents

5,000 online shoppers*

Age group

18 years and older

Special properties

change in the previous 12 months

Supplementary notes

* The study was conducted across Belgium, France, Germany, the Netherlands, and the UK. Around 1,000 surveys were conducted in each market, and a mix of age ranges, income brackets and genders was included.

The release date is the date of access.

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