Saving time was the main reason for U.S. Gen Z shoppers to buy groceries online in 2023, with 73 percent of shoppers reporting so. Another 42 percent of shoppers reported that they liked shopping online because it's easier to compare products and prices.
Leading reasons Gen Z purchase groceries online in the United States in 2023
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PowerReviews. (April 15, 2023). Leading reasons Gen Z purchase groceries online in the United States in 2023 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1458596/united-states-online-grocery-shopping-main-reasons-gen-z/?__sso_cookie_checker=failed
PowerReviews. "Leading reasons Gen Z purchase groceries online in the United States in 2023." Chart. April 15, 2023. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1458596/united-states-online-grocery-shopping-main-reasons-gen-z/?__sso_cookie_checker=failed
PowerReviews. (2023). Leading reasons Gen Z purchase groceries online in the United States in 2023. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1458596/united-states-online-grocery-shopping-main-reasons-gen-z/?__sso_cookie_checker=failed
PowerReviews. "Leading Reasons Gen Z Purchase Groceries Online in The United States in 2023." Statista, Statista Inc., 15 Apr 2023, https://www.statista.com/statistics/1458596/united-states-online-grocery-shopping-main-reasons-gen-z/?__sso_cookie_checker=failed
PowerReviews, Leading reasons Gen Z purchase groceries online in the United States in 2023 Statista, https://www.statista.com/statistics/1458596/united-states-online-grocery-shopping-main-reasons-gen-z/?__sso_cookie_checker=failed (last visited February 09, 2025)
Leading reasons Gen Z purchase groceries online in the United States in 2023 [Graph], PowerReviews, April 15, 2023. [Online]. Available: https://www.statista.com/statistics/1458596/united-states-online-grocery-shopping-main-reasons-gen-z/?__sso_cookie_checker=failed