The Los Angeles Lakers' brand sponsorship with Crypto.com was worth an estimated 36.32 million U.S. dollars in terms of the media value of the live broadcast exposure received by the sponsor in 2023. Meanwhile, Chase's sponsorship with the Arizona Diamondbacks generated an estimated 20.52 million U.S. dollars in media value.
Most valuable sports sponsorships in the United States in 2023, by media value
(in million U.S. dollars)
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Nielsen. (December 31, 2023). Most valuable sports sponsorships in the United States in 2023, by media value (in million U.S. dollars) [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/1458910/sports-sponsorship-media-value-us/
Nielsen. "Most valuable sports sponsorships in the United States in 2023, by media value (in million U.S. dollars)." Chart. December 31, 2023. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/1458910/sports-sponsorship-media-value-us/
Nielsen. (2023). Most valuable sports sponsorships in the United States in 2023, by media value (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/1458910/sports-sponsorship-media-value-us/
Nielsen. "Most Valuable Sports Sponsorships in The United States in 2023, by Media Value (in Million U.S. Dollars)." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/1458910/sports-sponsorship-media-value-us/
Nielsen, Most valuable sports sponsorships in the United States in 2023, by media value (in million U.S. dollars) Statista, https://www.statista.com/statistics/1458910/sports-sponsorship-media-value-us/ (last visited December 10, 2024)
Most valuable sports sponsorships in the United States in 2023, by media value (in million U.S. dollars) [Graph], Nielsen, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/1458910/sports-sponsorship-media-value-us/
