A late 2023 survey asked adults in the United States what were the benefits, if any, of having advertisements personalized for them by artificial intelligence (AI). Nearly 40 percent said it helped them to discover brands they might like. Around 38 percent stated those ads showed only products or services most relevant to them, while about one-third (33 percent) said such ads communicated useful information. According to the same study, social media and TV ranked among U.S. consumers' favorite channels to receive personalized ads.
Leading benefits of advertisements personalized by artificial intelligence (AI) for adults in the United States as of November 2023
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Yahoo. (February 28, 2024). Leading benefits of advertisements personalized by artificial intelligence (AI) for adults in the United States as of November 2023 [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1459483/benefits-ads-personalized-ai-consumers-united-states/?__sso_cookie_checker=failed
Yahoo. "Leading benefits of advertisements personalized by artificial intelligence (AI) for adults in the United States as of November 2023." Chart. February 28, 2024. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1459483/benefits-ads-personalized-ai-consumers-united-states/?__sso_cookie_checker=failed
Yahoo. (2024). Leading benefits of advertisements personalized by artificial intelligence (AI) for adults in the United States as of November 2023. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1459483/benefits-ads-personalized-ai-consumers-united-states/?__sso_cookie_checker=failed
Yahoo. "Leading Benefits of Advertisements Personalized by Artificial Intelligence (Ai) for Adults in The United States as of November 2023." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1459483/benefits-ads-personalized-ai-consumers-united-states/?__sso_cookie_checker=failed
Yahoo, Leading benefits of advertisements personalized by artificial intelligence (AI) for adults in the United States as of November 2023 Statista, https://www.statista.com/statistics/1459483/benefits-ads-personalized-ai-consumers-united-states/?__sso_cookie_checker=failed (last visited February 08, 2025)
Leading benefits of advertisements personalized by artificial intelligence (AI) for adults in the United States as of November 2023 [Graph], Yahoo, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1459483/benefits-ads-personalized-ai-consumers-united-states/?__sso_cookie_checker=failed