According to a survey on television consumption habits across India in 2023, the majority of respondents consumed television content using smart TVs. Meanwhile, regular televisions and OTT boxes were the second most common devices used for television content consumption.
Devices used to consume television content in India as of November 2023
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GroupM. (March 8, 2024). Devices used to consume television content in India as of November 2023 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1460163/india-devices-used-to-consume-tv-content/?__sso_cookie_checker=failed
GroupM. "Devices used to consume television content in India as of November 2023." Chart. March 8, 2024. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1460163/india-devices-used-to-consume-tv-content/?__sso_cookie_checker=failed
GroupM. (2024). Devices used to consume television content in India as of November 2023. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1460163/india-devices-used-to-consume-tv-content/?__sso_cookie_checker=failed
GroupM. "Devices Used to Consume Television Content in India as of November 2023." Statista, Statista Inc., 8 Mar 2024, https://www.statista.com/statistics/1460163/india-devices-used-to-consume-tv-content/?__sso_cookie_checker=failed
GroupM, Devices used to consume television content in India as of November 2023 Statista, https://www.statista.com/statistics/1460163/india-devices-used-to-consume-tv-content/?__sso_cookie_checker=failed (last visited March 15, 2025)
Devices used to consume television content in India as of November 2023 [Graph], GroupM, March 8, 2024. [Online]. Available: https://www.statista.com/statistics/1460163/india-devices-used-to-consume-tv-content/?__sso_cookie_checker=failed
