During a fall 2023 survey carried out among U.S. marketers who worked with the Amazon Demand-Side Platform (DSP), 49 percent of respondents rated the network's targeting effectiveness as excellent or very good. Return on investment (ROI) generated by Amazon DSP was deemed excellent or very good by 42 percent of responding marketers.
Marketer assessment of Amazon DSP in the United States as of October 2023, by key performance indicator
Characteristic
Excellent/very good
Good
Fair/poor
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Path to Purchase Institute. (February 6, 2024). Marketer assessment of Amazon DSP in the United States as of October 2023, by key performance indicator [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/1460295/marketer-assessment-amazon-dsp/
Path to Purchase Institute. "Marketer assessment of Amazon DSP in the United States as of October 2023, by key performance indicator." Chart. February 6, 2024. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/1460295/marketer-assessment-amazon-dsp/
Path to Purchase Institute. (2024). Marketer assessment of Amazon DSP in the United States as of October 2023, by key performance indicator. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/1460295/marketer-assessment-amazon-dsp/
Path to Purchase Institute. "Marketer Assessment of Amazon Dsp in The United States as of October 2023, by Key Performance Indicator." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1460295/marketer-assessment-amazon-dsp/
Path to Purchase Institute, Marketer assessment of Amazon DSP in the United States as of October 2023, by key performance indicator Statista, https://www.statista.com/statistics/1460295/marketer-assessment-amazon-dsp/ (last visited September 10, 2024)
Marketer assessment of Amazon DSP in the United States as of October 2023, by key performance indicator [Graph], Path to Purchase Institute, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1460295/marketer-assessment-amazon-dsp/
