E-commerce user preferences for generative AI tools 2023

Published by
Stephanie Chevalier,
May 29, 2024
In 2023, 42 percent of consumers familiar with generative AI in online shopping used chatbots to resolve post-purchase queries. Other popular uses of generative AI in e-commerce included tailored loyalty programs, automated summaries of product reviews, user-generated social media posts, and real-time query responses from chatbots.

Consumer preference for generative artificial intelligence (Gen AI) tools in e-commerce in 2023

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Release date

January 2024

Region

Worldwide

Survey time period

October and November 2023

Number of respondents

2,299*

Age group

18 years and older

Supplementary notes

* Consumers who are aware of the use of generative AI in shopping experiences in 11 countries across North America, Europe, and Asia–Pacific.

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Statistics on " Artificial intelligence (AI) in e-commerce "

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Overview

4

Level of implementation

6

Business adoption

7

Consumer behavior

8

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Topics

Artificial intelligence in e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing Artificial intelligence use in media and entertainmentArtificial intelligence (AI) use in marketing in the UK
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