When asked what the main reasons were for U.S. consumers buying more private brand items in 2023, 68 percent said because of the price. Another 30 percent stated quality as the main reason for buying more private labels.
Consumers' reasons for buying more private brand items in the United States in 2023
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FMI. (October 3, 2023). Consumers' reasons for buying more private brand items in the United States in 2023 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/?__sso_cookie_checker=failed
FMI. "Consumers' reasons for buying more private brand items in the United States in 2023." Chart. October 3, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/?__sso_cookie_checker=failed
FMI. (2023). Consumers' reasons for buying more private brand items in the United States in 2023. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/?__sso_cookie_checker=failed
FMI. "Consumers' Reasons for Buying More Private Brand Items in The United States in 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/?__sso_cookie_checker=failed
FMI, Consumers' reasons for buying more private brand items in the United States in 2023 Statista, https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/?__sso_cookie_checker=failed (last visited February 18, 2025)
Consumers' reasons for buying more private brand items in the United States in 2023 [Graph], FMI, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/?__sso_cookie_checker=failed