According to a 2023 survey, 67 percent of U.S. Gen Z grocery shoppers were extremely or very aware of store brands. Another 64 percent stated they always or frequently bought private labels when grocery shopping.
Awareness and purchase of store brands according to Gen Z in the United States in 2023
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PLMA. (November 6, 2023). Awareness and purchase of store brands according to Gen Z in the United States in 2023 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1461255/us-gen-z-private-label-awareness-and-purchase/?__sso_cookie_checker=failed
PLMA. "Awareness and purchase of store brands according to Gen Z in the United States in 2023." Chart. November 6, 2023. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1461255/us-gen-z-private-label-awareness-and-purchase/?__sso_cookie_checker=failed
PLMA. (2023). Awareness and purchase of store brands according to Gen Z in the United States in 2023. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1461255/us-gen-z-private-label-awareness-and-purchase/?__sso_cookie_checker=failed
PLMA. "Awareness and Purchase of Store Brands According to Gen Z in The United States in 2023." Statista, Statista Inc., 6 Nov 2023, https://www.statista.com/statistics/1461255/us-gen-z-private-label-awareness-and-purchase/?__sso_cookie_checker=failed
PLMA, Awareness and purchase of store brands according to Gen Z in the United States in 2023 Statista, https://www.statista.com/statistics/1461255/us-gen-z-private-label-awareness-and-purchase/?__sso_cookie_checker=failed (last visited February 07, 2025)
Awareness and purchase of store brands according to Gen Z in the United States in 2023 [Graph], PLMA, November 6, 2023. [Online]. Available: https://www.statista.com/statistics/1461255/us-gen-z-private-label-awareness-and-purchase/?__sso_cookie_checker=failed