Womenswear and underwear dominate as the leading product category among TikTok Shops worldwide, making up 5.64 percent of all shops in 2024. Following closely behind are shops specializing in beauty and personal care products, accounting for 5.59 percent. Home supplies, menswear and underwear, and fashion accessories complete the top five categories
Leading TikTok Shop categories worldwide in 2024, by market share
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Aftership. (April 15, 2024). Leading TikTok Shop categories worldwide in 2024, by market share [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/1461497/category-tiktok-shops-worldwide/
Aftership. "Leading TikTok Shop categories worldwide in 2024, by market share." Chart. April 15, 2024. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/1461497/category-tiktok-shops-worldwide/
Aftership. (2024). Leading TikTok Shop categories worldwide in 2024, by market share. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/1461497/category-tiktok-shops-worldwide/
Aftership. "Leading Tiktok Shop Categories Worldwide in 2024, by Market Share." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/1461497/category-tiktok-shops-worldwide/
Aftership, Leading TikTok Shop categories worldwide in 2024, by market share Statista, https://www.statista.com/statistics/1461497/category-tiktok-shops-worldwide/ (last visited December 08, 2024)
Leading TikTok Shop categories worldwide in 2024, by market share [Graph], Aftership, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/1461497/category-tiktok-shops-worldwide/