Chinese New Year is an important promotion season in Hong Kong for businesses to attract consumers and generate revenue. In 2024, the ad expenditure on Chinese New Year celebrations in the local market was 480 million Hong Kong dollars, presenting a steady upward growth since the pandemic trough.
Advertisement expenditure on Chinese New Year celebrations in Hong Kong from 2018 to 2024
(in million Hong Kong dollars)
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admanGo. (February 23, 2024). Advertisement expenditure on Chinese New Year celebrations in Hong Kong from 2018 to 2024 (in million Hong Kong dollars) [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1462280/hong-kong-chinese-new-year-ad-spend/?__sso_cookie_checker=failed
admanGo. "Advertisement expenditure on Chinese New Year celebrations in Hong Kong from 2018 to 2024 (in million Hong Kong dollars)." Chart. February 23, 2024. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1462280/hong-kong-chinese-new-year-ad-spend/?__sso_cookie_checker=failed
admanGo. (2024). Advertisement expenditure on Chinese New Year celebrations in Hong Kong from 2018 to 2024 (in million Hong Kong dollars). Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1462280/hong-kong-chinese-new-year-ad-spend/?__sso_cookie_checker=failed
admanGo. "Advertisement Expenditure on Chinese New Year Celebrations in Hong Kong from 2018 to 2024 (in Million Hong Kong Dollars)." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1462280/hong-kong-chinese-new-year-ad-spend/?__sso_cookie_checker=failed
admanGo, Advertisement expenditure on Chinese New Year celebrations in Hong Kong from 2018 to 2024 (in million Hong Kong dollars) Statista, https://www.statista.com/statistics/1462280/hong-kong-chinese-new-year-ad-spend/?__sso_cookie_checker=failed (last visited February 11, 2025)
Advertisement expenditure on Chinese New Year celebrations in Hong Kong from 2018 to 2024 (in million Hong Kong dollars) [Graph], admanGo, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1462280/hong-kong-chinese-new-year-ad-spend/?__sso_cookie_checker=failed