During a global October 2023 survey among communications specialists, around 61 percent said they were planning to invest in micro social influencers. Following were mid-tier social influencers, chosen by 51 percent of respondents. Celebrities and nano social influencers were the third most selected influencer types, each with 39 percent.
Leading influencer types marketers planned to invest in 2024 worldwide as of October 2023
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Influencer Intelligence. (March 5, 2024). Leading influencer types marketers planned to invest in 2024 worldwide as of October 2023 [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1462351/types-influencers-investment-trends-globally/?__sso_cookie_checker=failed
Influencer Intelligence. "Leading influencer types marketers planned to invest in 2024 worldwide as of October 2023." Chart. March 5, 2024. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1462351/types-influencers-investment-trends-globally/?__sso_cookie_checker=failed
Influencer Intelligence. (2024). Leading influencer types marketers planned to invest in 2024 worldwide as of October 2023. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1462351/types-influencers-investment-trends-globally/?__sso_cookie_checker=failed
Influencer Intelligence. "Leading Influencer Types Marketers Planned to Invest in 2024 Worldwide as of October 2023." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1462351/types-influencers-investment-trends-globally/?__sso_cookie_checker=failed
Influencer Intelligence, Leading influencer types marketers planned to invest in 2024 worldwide as of October 2023 Statista, https://www.statista.com/statistics/1462351/types-influencers-investment-trends-globally/?__sso_cookie_checker=failed (last visited February 10, 2025)
Leading influencer types marketers planned to invest in 2024 worldwide as of October 2023 [Graph], Influencer Intelligence, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1462351/types-influencers-investment-trends-globally/?__sso_cookie_checker=failed