Facebook & Instagram: ideal posting time of Reels on Meta platforms 2024

Published by Laura Ceci, May 28, 2024

According to a 2024 study of Reels hosted on Meta platforms Facebook and Instagram, the highest average video views on either platform were in the late hours of the day, especially at midnight. Instagram Reels that were published at midnight generated approximately 25,000 views on average, while Facebook Reels published at the same time received approximately half of the views, or 12,300 on average during the first quarter of 2024. However, the most popular posting time for content creators was six in the afternoon, with 119,000 Reels published on Instagram and 60,000 Reels published on Facebook at that time, respectively.

Most popular daily posting time for Reels on Facebook and Instagram worldwide in 1st quarter 2024

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Release date

May 2024

Region

Worldwide

Survey time period

January to March, 2024

Special properties

based on daily posting numbers, daily posting frequency

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

The source analyzed: 1,687,846 short-form videos and 232,385 accounts on Instagram;
694,683 short-form videos and143,143 accounts on Facebook.

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