The share of women in the United States who discover new beauty and personal care products to buy on social media has decreased slightly since 2019. In that year, about 61 percent of the survey respondents found new products to purchase on social sites. In 2023, this share had dropped to approximately 58 percent.
Share of women discovering new beauty and personal care products to buy on social media in the United States from 2019 to 2023
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Stella Rising. (February 22, 2024). Share of women discovering new beauty and personal care products to buy on social media in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1466579/social-media-beauty-product-discovery/
Stella Rising. "Share of women discovering new beauty and personal care products to buy on social media in the United States from 2019 to 2023." Chart. February 22, 2024. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1466579/social-media-beauty-product-discovery/
Stella Rising. (2024). Share of women discovering new beauty and personal care products to buy on social media in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1466579/social-media-beauty-product-discovery/
Stella Rising. "Share of Women Discovering New Beauty and Personal Care Products to Buy on Social Media in The United States from 2019 to 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1466579/social-media-beauty-product-discovery/
Stella Rising, Share of women discovering new beauty and personal care products to buy on social media in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/1466579/social-media-beauty-product-discovery/ (last visited October 14, 2024)
Share of women discovering new beauty and personal care products to buy on social media in the United States from 2019 to 2023 [Graph], Stella Rising, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1466579/social-media-beauty-product-discovery/