In 2023, OTT video apps such as Netflix, Disney+, and the Chinese iQiYi generated over eight billion U.S. dollars in global consumer spending. In the same year, dating apps were the second highest grossing category for app users worldwide, recording a spending of approximately 5.7 billion U.S. dollars. Short video apps, which rely on in-app purchases from consumers, generated 4.3 billion U.S. dollars.
Leading app categories based on mobile apps consumer spending in 2023
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
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Data.ai. (January 10, 2024). Leading app categories based on mobile apps consumer spending in 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/1466886/global-mobile-app-spend-consumer-by-category/
Data.ai. "Leading app categories based on mobile apps consumer spending in 2023 (in million U.S. dollars)." Chart. January 10, 2024. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/1466886/global-mobile-app-spend-consumer-by-category/
Data.ai. (2024). Leading app categories based on mobile apps consumer spending in 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/1466886/global-mobile-app-spend-consumer-by-category/
Data.ai. "Leading App Categories Based on Mobile Apps Consumer Spending in 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 10 Jan 2024, https://www.statista.com/statistics/1466886/global-mobile-app-spend-consumer-by-category/
Data.ai, Leading app categories based on mobile apps consumer spending in 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1466886/global-mobile-app-spend-consumer-by-category/ (last visited September 10, 2024)
Leading app categories based on mobile apps consumer spending in 2023 (in million U.S. dollars) [Graph], Data.ai, January 10, 2024. [Online]. Available: https://www.statista.com/statistics/1466886/global-mobile-app-spend-consumer-by-category/
