During a 2023/24 survey, around 78 percent of responding advertising professionals from Europe stated that policies and regulations are critical factors needed to create trust within generative AI (gen AI). Additionally, 67 percent said human moderation is needed, while approximately 47 percent reported the requirement for technical skills.
Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Microsoft Advertising, & IAB Europe. (April 30, 2024). Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1470083/trust-factors-for-gen-ai-europe/
Microsoft Advertising, und IAB Europe. "Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024." Chart. April 30, 2024. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1470083/trust-factors-for-gen-ai-europe/
Microsoft Advertising, IAB Europe. (2024). Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1470083/trust-factors-for-gen-ai-europe/
Microsoft Advertising, and IAB Europe. "Factors Necessary to Create Trust towards Generative Artificial Intelligence (Gen Ai) According to Advertising Industry Professionals in Europe as of April 2024." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1470083/trust-factors-for-gen-ai-europe/
Microsoft Advertising & IAB Europe, Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024 Statista, https://www.statista.com/statistics/1470083/trust-factors-for-gen-ai-europe/ (last visited October 09, 2024)
Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024 [Graph], Microsoft Advertising, & IAB Europe, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1470083/trust-factors-for-gen-ai-europe/