Digital retail media ad investment worldwide 2018-2028

Published by Statista Research Department, Jun 4, 2024
In 2023, digital retail media advertising spending worldwide stood at nearly 135 billion U.S. dollars. The source projected that the value would increase to 170 billion by 2025. To compare, Amazon generated 46.9 billion dollars in ad sales worldwide in 2023.

Digital retail media advertising expenditure worldwide from 2021 to 2025 (in billion U.S. dollars)

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Release date

June 2024

Region

Worldwide

Survey time period

2021 to 2023

Supplementary notes

* Forecast.

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Overview

5

Key players

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Marketer insights

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Audience insights

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Topics

Digital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in EuropeDigital retail media advertising in the UKDigital retail media advertising in Brazil
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