During a survey conducted among consumers in the United States in February 2024, 62 percent of respondents who had heard an ad during a podcast in the week leading up to the survey stated podcast ad were the best way to reach them. Among respondents who recalled seeing an Instagram ad, 67 percent said this ad channel was the best way to reach them.
Share of consumers who agreed that advertising on selected media was the best way to reach them in the United States as of February 2024
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Agility PR Solutions. (April 18, 2024). Share of consumers who agreed that advertising on selected media was the best way to reach them in the United States as of February 2024 [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1471276/effective-ad-media-usa/?__sso_cookie_checker=failed
Agility PR Solutions. "Share of consumers who agreed that advertising on selected media was the best way to reach them in the United States as of February 2024." Chart. April 18, 2024. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1471276/effective-ad-media-usa/?__sso_cookie_checker=failed
Agility PR Solutions. (2024). Share of consumers who agreed that advertising on selected media was the best way to reach them in the United States as of February 2024. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1471276/effective-ad-media-usa/?__sso_cookie_checker=failed
Agility PR Solutions. "Share of Consumers Who Agreed That Advertising on Selected Media Was The Best Way to Reach Them in The United States as of February 2024." Statista, Statista Inc., 18 Apr 2024, https://www.statista.com/statistics/1471276/effective-ad-media-usa/?__sso_cookie_checker=failed
Agility PR Solutions, Share of consumers who agreed that advertising on selected media was the best way to reach them in the United States as of February 2024 Statista, https://www.statista.com/statistics/1471276/effective-ad-media-usa/?__sso_cookie_checker=failed (last visited February 11, 2025)
Share of consumers who agreed that advertising on selected media was the best way to reach them in the United States as of February 2024 [Graph], Agility PR Solutions, April 18, 2024. [Online]. Available: https://www.statista.com/statistics/1471276/effective-ad-media-usa/?__sso_cookie_checker=failed