Consumer trust in advertising in the UK 2021-2023
During a 2023 survey fielded in the United Kingdom, 36 percent of responding consumers stated they trusted ads. That is six percentage points more than a year earlier.
Trust in advertising among consumers in the United Kingdom (UK) from 2021 to 2023
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Advertising in the United Kingdom (UK)
Market overview
6
- Premium Statistic Largest advertising markets worldwide 2023
- Premium Statistic Advertising spending in the United Kingdom (UK) 2012-2027
- Premium Statistic Advertising inflation in the UK 2023, by medium
- Premium Statistic Ad spend per person in the UK 2020-22
- Premium Statistic Trade balance of advertising & market research services in the UK 2016-2023
- Premium Statistic Export value of advertising & market research services from the UK 2023, by country
Workforce
4
- Basic Statistic Advertising and market research industry employment in the UK 2009-2022, by gender
- Basic Statistic Advertising and media agency employee number in the United Kingdom (UK) 2007-2023
- Premium Statistic Advertising agency employees in the UK 2021-2023, by gender
- Basic Statistic Advertising agency employees: ethnic breakdown in the UK 2009-2023
Market leaders
6
- Premium Statistic Leading radio advertisers in the UK 2023
- Premium Statistic Largest out-of-home advertisers in the UK 2023
- Premium Statistic Most effective advertisers in the UK 2022
- Premium Statistic Most effective ad campaigns in the United Kingdom (UK) 2023
- Premium Statistic Leading radio creative advertising agencies in the UK 2024
- Premium Statistic Most creative agencies in the UK 2023
Traditional media
7
- Premium Statistic TV net advertising revenue in the UK 2018-2023
- Premium Statistic National newsbrands advertising spending in the UK 2011-2023
- Premium Statistic Magazine advertising spending in the UK 2011-2023
- Premium Statistic Radio advertising spending in the UK from 2011-2023
- Premium Statistic OOH advertising revenue in the UK 2000-2023
- Premium Statistic Cinema advertising spending in the UK 2011-2023
- Premium Statistic Direct mail advertising spending in the UK 2014-2023
Digital media
6
- Premium Statistic Digital advertising spending in the UK 2008-2023
- Premium Statistic Digital advertising spending in the UK H1 2023, by format
- Premium Statistic Search ad spend in the UK 2019-2023
- Premium Statistic Revenue of the social media advertising industry in the UK 2019-2028
- Premium Statistic Digital video advertising spending in the UK 2011-2023
- Premium Statistic Programmatic ad spend in the UK 2017-2028
Consumer perspective
8
- Premium Statistic Average daily media use time in the United Kingdom (UK) 2023
- Premium Statistic Most used media services in the UK 2024
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Consumer trust in advertising in the UK 2021-2023
- Premium Statistic Consumer trust in advertising in the UK 2023, by medium & age
- Premium Statistic Type of brand messaging consumers want in the UK 2023
- Premium Statistic Leading types of ads with social contribution in the UK 2024
- Premium Statistic Share of consumers who feel that advertising drives social change UK 2024, by demo
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
WARC. (June 4, 2024). Trust in advertising among consumers in the United Kingdom (UK) from 2021 to 2023 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1471295/trust-advertising-uk/
WARC. "Trust in advertising among consumers in the United Kingdom (UK) from 2021 to 2023." Chart. June 4, 2024. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1471295/trust-advertising-uk/
WARC. (2024). Trust in advertising among consumers in the United Kingdom (UK) from 2021 to 2023. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1471295/trust-advertising-uk/
WARC. "Trust in Advertising among Consumers in The United Kingdom (Uk) from 2021 to 2023." Statista, Statista Inc., 4 Jun 2024, https://www.statista.com/statistics/1471295/trust-advertising-uk/
WARC, Trust in advertising among consumers in the United Kingdom (UK) from 2021 to 2023 Statista, https://www.statista.com/statistics/1471295/trust-advertising-uk/ (last visited October 09, 2024)
Trust in advertising among consumers in the United Kingdom (UK) from 2021 to 2023 [Graph], WARC, June 4, 2024. [Online]. Available: https://www.statista.com/statistics/1471295/trust-advertising-uk/