In 2023, price and affordability was the most important factor that U.S. consumers considered when purchasing beauty products. While 62 percent of Americans were influenced by a product's price and affordability, only 11 percent of consumers were influenced by loyalty programs associated with the product.
Leading influencing factors on beauty purchases among consumers in the United States in 2023
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LendingTree. (August 27, 2023). Leading influencing factors on beauty purchases among consumers in the United States in 2023 [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1471337/influences-on-us-consumers-beauty-purchases/?__sso_cookie_checker=failed
LendingTree. "Leading influencing factors on beauty purchases among consumers in the United States in 2023." Chart. August 27, 2023. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1471337/influences-on-us-consumers-beauty-purchases/?__sso_cookie_checker=failed
LendingTree. (2023). Leading influencing factors on beauty purchases among consumers in the United States in 2023. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1471337/influences-on-us-consumers-beauty-purchases/?__sso_cookie_checker=failed
LendingTree. "Leading Influencing Factors on Beauty Purchases among Consumers in The United States in 2023." Statista, Statista Inc., 27 Aug 2023, https://www.statista.com/statistics/1471337/influences-on-us-consumers-beauty-purchases/?__sso_cookie_checker=failed
LendingTree, Leading influencing factors on beauty purchases among consumers in the United States in 2023 Statista, https://www.statista.com/statistics/1471337/influences-on-us-consumers-beauty-purchases/?__sso_cookie_checker=failed (last visited February 11, 2025)
Leading influencing factors on beauty purchases among consumers in the United States in 2023 [Graph], LendingTree, August 27, 2023. [Online]. Available: https://www.statista.com/statistics/1471337/influences-on-us-consumers-beauty-purchases/?__sso_cookie_checker=failed