A 2023 survey conducted among Generation Z in Indonesia found that clothing was the most popular product category to purchase online, as stated by around 46 percent of female and 35 percent of male respondents. The same survey found that Shopee was the most preferred e-commerce platform among Generation Z in Indonesia.
Leading product categories for online shopping among Generation Z in Indonesia as of July 2023, by gender
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IDN Times. (October 26, 2023). Leading product categories for online shopping among Generation Z in Indonesia as of July 2023, by gender [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/
IDN Times. "Leading product categories for online shopping among Generation Z in Indonesia as of July 2023, by gender." Chart. October 26, 2023. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/
IDN Times. (2023). Leading product categories for online shopping among Generation Z in Indonesia as of July 2023, by gender. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/
IDN Times. "Leading Product Categories for Online Shopping among Generation Z in Indonesia as of July 2023, by Gender." Statista, Statista Inc., 26 Oct 2023, https://www.statista.com/statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/
IDN Times, Leading product categories for online shopping among Generation Z in Indonesia as of July 2023, by gender Statista, https://www.statista.com/statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/ (last visited December 14, 2024)
Leading product categories for online shopping among Generation Z in Indonesia as of July 2023, by gender [Graph], IDN Times, October 26, 2023. [Online]. Available: https://www.statista.com/statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/