In a 2024 survey conducted in China, 87.7 percent of respondents expressed enjoyment in watching short videos, with 34.6 percent indicating a strong preference. Younger individuals exhibited a higher level of interest in short videos. A majority of respondents spent over one hour on short videos.
Popularity of short videos in China as of March 2024
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Share of respondents
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This question was phrased by the source as follows: “Do you like watching short videos?”
Among the respondents who participated in this survey, 27.6 percent were born after 2000, 42.8 percent were born between 1990 and 1999, 23.1 percent were born between 1980 and 1989, five percent were born between 1970 and 1979, and 1.5 percent were from others.
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199IT, & China Youth Online. (March 15, 2024). Popularity of short videos in China as of March 2024 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1472370/china-popularity-of-short-videos/
199IT, und China Youth Online. "Popularity of short videos in China as of March 2024." Chart. March 15, 2024. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1472370/china-popularity-of-short-videos/
199IT, China Youth Online. (2024). Popularity of short videos in China as of March 2024. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1472370/china-popularity-of-short-videos/
199IT, and China Youth Online. "Popularity of Short Videos in China as of March 2024." Statista, Statista Inc., 15 Mar 2024, https://www.statista.com/statistics/1472370/china-popularity-of-short-videos/
199IT & China Youth Online, Popularity of short videos in China as of March 2024 Statista, https://www.statista.com/statistics/1472370/china-popularity-of-short-videos/ (last visited September 15, 2024)
Popularity of short videos in China as of March 2024 [Graph], 199IT, & China Youth Online, March 15, 2024. [Online]. Available: https://www.statista.com/statistics/1472370/china-popularity-of-short-videos/
