Meal kit customers in the United States typically have a relatively high annual household income. 2024 data from Statista Consumer Insights shows that 49 percent of the customers of food subscription services such as HelloFresh had an annual income of over 72,000 U.S. dollars. A further 20 percent of respondents preferred not to share their household income.
Distribution of meal kit customers in the United States as of May 2024, by annual household income
(in U.S. dollars)
Characteristic
Share of users
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This question was phrased by the source as follows: "About how high is the annual gross income that your total household has at its disposal, before tax and contributions?"
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Statista. (May 24, 2024). Distribution of meal kit customers in the United States as of May 2024, by annual household income (in U.S. dollars) [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1472549/us-meal-kit-users-by-income/
Statista. "Distribution of meal kit customers in the United States as of May 2024, by annual household income (in U.S. dollars)." Chart. May 24, 2024. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1472549/us-meal-kit-users-by-income/
Statista. (2024). Distribution of meal kit customers in the United States as of May 2024, by annual household income (in U.S. dollars). Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1472549/us-meal-kit-users-by-income/
Statista. "Distribution of Meal Kit Customers in The United States as of May 2024, by Annual Household Income (in U.S. Dollars)." Statista, Statista Inc., 24 May 2024, https://www.statista.com/statistics/1472549/us-meal-kit-users-by-income/
Statista, Distribution of meal kit customers in the United States as of May 2024, by annual household income (in U.S. dollars) Statista, https://www.statista.com/statistics/1472549/us-meal-kit-users-by-income/ (last visited September 15, 2024)
Distribution of meal kit customers in the United States as of May 2024, by annual household income (in U.S. dollars) [Graph], Statista, May 24, 2024. [Online]. Available: https://www.statista.com/statistics/1472549/us-meal-kit-users-by-income/
