Top reasons CTV users did not scan QR codes on ads in the U.S. 2023

Published by
Michele Majidi,
Jun 13, 2024
During a December 2023 survey among consumers owning a connected TV (CTV) device in the United States, 70 percent of respondents said they did not scan QR codes on CTV advertisements because of a lack of interest in the product or brand being advertised. This was followed by 21 percent of respondents stating the ad did not appear for long enough.

Leading reasons connected TV (CTV) users did not scan QR codes on advertisements in the United States as of December 2023

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Release date

January 2024

Region

United States

Survey time period

December 2023

Number of respondents

1,210 respondents

Age group

18 years and older

Special properties

among consumers with a connected TV (CTV)

Method of interview

Online panel

Supplementary notes

Survey sample representative of U.S. Census by age and gender.
Multiple answers were possible.

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Overview

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Market leaders

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Marketer usage

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Consumer insights

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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