A survey revealed that clothing was the most popular product for digital purchases among U.S. consumers in the month leading up to December 2023. a total 67.1 percent of shoppers in the U.S. bought clothing in this period. Shoes was the second-most popular category, with 44 percent of shoppers having bought them online in the same time frame.
Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category
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eMarketer, & Insider Intelligence. (December 30, 2023). Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1472728/consumer-purchase-share-age-category-usa/
eMarketer, und Insider Intelligence. "Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category." Chart. December 30, 2023. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1472728/consumer-purchase-share-age-category-usa/
eMarketer, Insider Intelligence. (2023). Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1472728/consumer-purchase-share-age-category-usa/
eMarketer, and Insider Intelligence. "Share of Consumers Who Made An Online Purchase in The Last Month in United States as of December 2023, by Age and Product Category." Statista, Statista Inc., 30 Dec 2023, https://www.statista.com/statistics/1472728/consumer-purchase-share-age-category-usa/
eMarketer & Insider Intelligence, Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category Statista, https://www.statista.com/statistics/1472728/consumer-purchase-share-age-category-usa/ (last visited November 15, 2024)
Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category [Graph], eMarketer, & Insider Intelligence, December 30, 2023. [Online]. Available: https://www.statista.com/statistics/1472728/consumer-purchase-share-age-category-usa/