In the United States, Gen Z consumers were the ones giving the highest importance to user-generated content when willing to purchase fashion items.While 99 percent of them looked for ratings and product reviews when purchasing clothes, another 98 percent of them did the same when shopping footwear.
Share of consumers seeking out user-generated content (UGC) when shopping for clothing and footwear online in the United States in 2023, by generation
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PowerReviews. (June 11, 2024). Share of consumers seeking out user-generated content (UGC) when shopping for clothing and footwear online in the United States in 2023, by generation [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1472744/user-generated-content-us-consumers-online-fashion-shopping-generation/
PowerReviews. "Share of consumers seeking out user-generated content (UGC) when shopping for clothing and footwear online in the United States in 2023, by generation." Chart. June 11, 2024. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1472744/user-generated-content-us-consumers-online-fashion-shopping-generation/
PowerReviews. (2024). Share of consumers seeking out user-generated content (UGC) when shopping for clothing and footwear online in the United States in 2023, by generation. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1472744/user-generated-content-us-consumers-online-fashion-shopping-generation/
PowerReviews. "Share of Consumers Seeking out User-generated Content (Ugc) When Shopping for Clothing and Footwear Online in The United States in 2023, by Generation." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1472744/user-generated-content-us-consumers-online-fashion-shopping-generation/
PowerReviews, Share of consumers seeking out user-generated content (UGC) when shopping for clothing and footwear online in the United States in 2023, by generation Statista, https://www.statista.com/statistics/1472744/user-generated-content-us-consumers-online-fashion-shopping-generation/ (last visited November 15, 2024)
Share of consumers seeking out user-generated content (UGC) when shopping for clothing and footwear online in the United States in 2023, by generation [Graph], PowerReviews, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1472744/user-generated-content-us-consumers-online-fashion-shopping-generation/