Online fashion shoppers who made returns in the United States in 2023, by generation

Share of online shoppers who returned fashion items purchased online in the last year in the United States as of September 2023, by generational cohort

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Release date

October 2023

Region

United States

Survey time period

September 7, 2023 to 13 September 13, 2023

Number of respondents

1,045 respondents

Age group

18-80 years old

Special properties

Online shoppers who have returned a purchase in the last 12 months

Method of interview

Online survey

Supplementary notes

The age ranges for the generations are as follows:

  • Generation Z: 1995-2012
  • Millennials: 1980-1994
  • Generation X: 1965-1979
  • Baby Boomers: 1946-1964

Missing percentage points to 100 percent are due to rounding.

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Statistics on " Generational fashion e-commerce in the United States "

Other statistics that may interest you Generational fashion e-commerce in the United States

Overview

8

Purchase drivers

6

Purchase channels

7

Mobile shopping

6

Returns

4
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