CTV ad spend growth in Western Europe 2023, by country

Published by
Michele Majidi,
Jun 25, 2024
Among the five presented countries, connected TV advertising spending increased most in Spain, having nearly doubled in 2023. Second-fastest growing country was Italy, with a growth rate of 25.5 percent.

Change in connected TV (CTV) advertising spending in selected countries in Western Europe in 2023

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Release date

June 2024

Region

Europe

Survey time period

2023

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TV advertising in EuropeSubscription video-on-demand services in EuropeTelevision industry in EuropeAdvertising in EuropeTelevision advertising in the U.S.
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