While Amazon recorded the largest audience size across leading online retail brands in Australia in May 2024, Chinese e-commerce site Temu witnessed the largest year-on-year growth in audience size across the represented platforms, with an increase of almost 40 percent. eBay Australia, on the other hand, recorded a year-on-year decrease in audience size of 3.9 percent.
Year-on-year audience growth of leading online retail brands in Australia as of May 2024
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IAB Australia. (June 25, 2024). Year-on-year audience growth of leading online retail brands in Australia as of May 2024 [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1475516/australia-online-retail-brands-audience-growth/?__sso_cookie_checker=failed
IAB Australia. "Year-on-year audience growth of leading online retail brands in Australia as of May 2024." Chart. June 25, 2024. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1475516/australia-online-retail-brands-audience-growth/?__sso_cookie_checker=failed
IAB Australia. (2024). Year-on-year audience growth of leading online retail brands in Australia as of May 2024. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1475516/australia-online-retail-brands-audience-growth/?__sso_cookie_checker=failed
IAB Australia. "Year-on-year Audience Growth of Leading Online Retail Brands in Australia as of May 2024." Statista, Statista Inc., 25 Jun 2024, https://www.statista.com/statistics/1475516/australia-online-retail-brands-audience-growth/?__sso_cookie_checker=failed
IAB Australia, Year-on-year audience growth of leading online retail brands in Australia as of May 2024 Statista, https://www.statista.com/statistics/1475516/australia-online-retail-brands-audience-growth/?__sso_cookie_checker=failed (last visited February 10, 2025)
Year-on-year audience growth of leading online retail brands in Australia as of May 2024 [Graph], IAB Australia, June 25, 2024. [Online]. Available: https://www.statista.com/statistics/1475516/australia-online-retail-brands-audience-growth/?__sso_cookie_checker=failed