According to a 2023 survey, 82.1 percent of users from China have made purchases on short video platforms. Daily necessities were the most popular items across all categories, with 39.2 percent of respondents reporting they had bought them.
Popular product categories purchased on short-video platforms in China in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
lmtw.com. (December 20, 2023). Popular product categories purchased on short-video platforms in China in 2023 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1476735/china-poular-product-types-purchased-on-short-video-platforms/?__sso_cookie_checker=failed
lmtw.com. "Popular product categories purchased on short-video platforms in China in 2023." Chart. December 20, 2023. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1476735/china-poular-product-types-purchased-on-short-video-platforms/?__sso_cookie_checker=failed
lmtw.com. (2023). Popular product categories purchased on short-video platforms in China in 2023. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1476735/china-poular-product-types-purchased-on-short-video-platforms/?__sso_cookie_checker=failed
lmtw.com. "Popular Product Categories Purchased on Short-video Platforms in China in 2023." Statista, Statista Inc., 20 Dec 2023, https://www.statista.com/statistics/1476735/china-poular-product-types-purchased-on-short-video-platforms/?__sso_cookie_checker=failed
lmtw.com, Popular product categories purchased on short-video platforms in China in 2023 Statista, https://www.statista.com/statistics/1476735/china-poular-product-types-purchased-on-short-video-platforms/?__sso_cookie_checker=failed (last visited January 20, 2025)
Popular product categories purchased on short-video platforms in China in 2023 [Graph], lmtw.com, December 20, 2023. [Online]. Available: https://www.statista.com/statistics/1476735/china-poular-product-types-purchased-on-short-video-platforms/?__sso_cookie_checker=failed
