In 2023, Alibaba's platforms remained the largest online distribution channel for sportswear products, with an online market share of nearly 60 percent. Douyin saw an increase in its market share from 20.8 percent in 2022 to 27.4 percent in 2023.
Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform
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mktindex.com. (June 25, 2024). Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1477921/china-sportswear-online-sales-breakdown-by-platform/
mktindex.com. "Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform." Chart. June 25, 2024. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1477921/china-sportswear-online-sales-breakdown-by-platform/
mktindex.com. (2024). Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1477921/china-sportswear-online-sales-breakdown-by-platform/
mktindex.com. "Distribution of The Online Sales Value of Sportswear Products in China in 2022 and 2023, by Platform." Statista, Statista Inc., 25 Jun 2024, https://www.statista.com/statistics/1477921/china-sportswear-online-sales-breakdown-by-platform/
mktindex.com, Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform Statista, https://www.statista.com/statistics/1477921/china-sportswear-online-sales-breakdown-by-platform/ (last visited October 15, 2024)
Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform [Graph], mktindex.com, June 25, 2024. [Online]. Available: https://www.statista.com/statistics/1477921/china-sportswear-online-sales-breakdown-by-platform/