Search ads metrics growth in the U.S. 2024

Published by Statista Research Department, Jul 3, 2024

Between April 2023 and March 2024, the average search advertising cost-per-lead (CPL) in the United States was roughly 25 percent higher than in the preceding 12 months. In the same period, average conversion rates decreased 1.1 percent.

Change in selected search advertising metrics in the United States between April 2023 and March 2024

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Release date

June 2024

Region

United States

Survey time period

April 2023 to March 2024

Special properties

based on more than 17,000 thousand search ad campaigns on Google Ads and Microsoft Ads

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Statistics on " Search advertising in the United States "

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Other statistics that may interest you Search advertising in the United States

Spending

7

Market leaders

6

Metrics

6

Marketer perspectives

5

Consumer attitudes

8

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Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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