Important factors for choosing plant-based food products in Italy 2023

Published by
T. Ozbun,
Jul 8, 2024

In 2023, around 49 percent of survey respondents in Italy stated that when choosing a plant-based/vegan food product it is important to them that it is healthy. In second and third place were good taste and freshness with 39 and 32 percent of respondents, respectively.

Most important factors when choosing plant-based food alternatives in Italy in 2023

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Release date

November 2023

Region

Italy

Survey time period

June 2023

Number of respondents

750 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Participants were asked: "What are the most important factors when choosing plant-based food alternatives? It is important to me that the plant-based food alternatives I choose…" 

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Statistics on " Veganism and vegetarianism in Italy "

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Topics

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