During a late 2023 survey, a quarter of responding senior marketers stated that their organization was already running a first pilot using artificial intelligence (AI). Four in 10 said they were in the exploratory and planning phase.
Take-up of artificial intelligence (AI) in marketing, sales, and service in Europe as of December 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
European Marketing Confederation. (February 5, 2024). Take-up of artificial intelligence (AI) in marketing, sales, and service in Europe as of December 2023 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1478530/take-up-ai-marketing-europe/
European Marketing Confederation. "Take-up of artificial intelligence (AI) in marketing, sales, and service in Europe as of December 2023." Chart. February 5, 2024. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1478530/take-up-ai-marketing-europe/
European Marketing Confederation. (2024). Take-up of artificial intelligence (AI) in marketing, sales, and service in Europe as of December 2023. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1478530/take-up-ai-marketing-europe/
European Marketing Confederation. "Take-up of Artificial Intelligence (Ai) in Marketing, Sales, and Service in Europe as of December 2023." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1478530/take-up-ai-marketing-europe/
European Marketing Confederation, Take-up of artificial intelligence (AI) in marketing, sales, and service in Europe as of December 2023 Statista, https://www.statista.com/statistics/1478530/take-up-ai-marketing-europe/ (last visited September 19, 2024)
Take-up of artificial intelligence (AI) in marketing, sales, and service in Europe as of December 2023 [Graph], European Marketing Confederation, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1478530/take-up-ai-marketing-europe/
