Adults buying items from TV or social media ads in the U.S. 2023, by generation

Published by
J. G. Navarro,
Aug 15, 2024
During a late 2023 survey in the United States, approximately 43 percent of responding adults said they had watched a TV commercial that caused them to buy a product, while 41 percent reported seeing or hearing an advertisement on social media that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around 62 percent of Gen Zers shopped after seeing a social ad, while 43 percent of millennials did so after watching a TV commercial.

Percentage of consumers seeing an advertisement on TV or social media that caused them to buy a product in the United States as of November 2023, by generation

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Release date

February 2024

Region

United States

Survey time period

November 6 to 13, 2023

Number of respondents

3,004 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

The source does not specify the survey type.

Original question: "Where have you seen or heard an ad that caused you to buy a product?"

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Statistics on " Advertising and marketing to Generation Z in the United States "

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Demographic profile

7

Media consumption

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Internet usage & news consumption

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Attitudes toward advertising & marketing

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Brand perception

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Shopping behavior

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Topics

Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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