Interest in skin and body care Germany 2019-2023
In 2023, around 32 million Germans were moderately interested in skin and body care. This was not a significant change compared to the year before.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.