Interest in cosmetics and makeup Germany 2019-2023
In 2023, around 9.3 million Germans were especially interested in cosmetics and makeup. This was not a noticeable change compared to the year before.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.