Around four out of ten respondents in the Baltic States reported following influencers or content creators on social media in 2023. Lithuania had the largest share of influencer followers at 41 percent.
Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)?
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European Commission. (November 16, 2023). Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)? [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1479817/share-of-people-following-influencers-baltics/?__sso_cookie_checker=failed
European Commission. "Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)?." Chart. November 16, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1479817/share-of-people-following-influencers-baltics/?__sso_cookie_checker=failed
European Commission. (2023). Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)?. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1479817/share-of-people-following-influencers-baltics/?__sso_cookie_checker=failed
European Commission. "Do You Follow Any Influencers or Content Creators on Social Media Channels (E.G., Youtube, Instagram, Tiktok, Etc.)?." Statista, Statista Inc., 16 Nov 2023, https://www.statista.com/statistics/1479817/share-of-people-following-influencers-baltics/?__sso_cookie_checker=failed
European Commission, Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)? Statista, https://www.statista.com/statistics/1479817/share-of-people-following-influencers-baltics/?__sso_cookie_checker=failed (last visited February 18, 2025)
Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)? [Graph], European Commission, November 16, 2023. [Online]. Available: https://www.statista.com/statistics/1479817/share-of-people-following-influencers-baltics/?__sso_cookie_checker=failed
