During an October 2023 survey, eight percent of responding Generation Z consumers from the United States expressed high trust in influencer posts on social media. On the other hand, 42 percent said their trust towards such posts was low.
Level of consumer trust in influencer posts on social media in the United States as of October 2023, by age
Characteristic
Gen Z
Millennials
Gen X
Baby Boomers
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DISQO. (February 29, 2024). Level of consumer trust in influencer posts on social media in the United States as of October 2023, by age [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1479945/trust-influencers-age-usa/
DISQO. "Level of consumer trust in influencer posts on social media in the United States as of October 2023, by age." Chart. February 29, 2024. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1479945/trust-influencers-age-usa/
DISQO. (2024). Level of consumer trust in influencer posts on social media in the United States as of October 2023, by age. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1479945/trust-influencers-age-usa/
DISQO. "Level of Consumer Trust in Influencer Posts on Social Media in The United States as of October 2023, by Age." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1479945/trust-influencers-age-usa/
DISQO, Level of consumer trust in influencer posts on social media in the United States as of October 2023, by age Statista, https://www.statista.com/statistics/1479945/trust-influencers-age-usa/ (last visited September 07, 2024)
Level of consumer trust in influencer posts on social media in the United States as of October 2023, by age [Graph], DISQO, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1479945/trust-influencers-age-usa/
