During a 2023 survey among children and teenagers in Brazil, approximately 29 percent of respondents reported becoming more interested in a brand after seeing its advertisement. The same share of interviewees said they searched for information about the advertiser. According to the same study, over half of Brazilian consumers aged three to 18 influenced their families' purchase decisions.
Children and teenagers' leading actions taken right after seeing an advertisement in Brazil as of December 2023
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Kids Corp. (March 19, 2024). Children and teenagers' leading actions taken right after seeing an advertisement in Brazil as of December 2023 [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/1481363/children-teens-actions-after-ads-brazil/
Kids Corp. "Children and teenagers' leading actions taken right after seeing an advertisement in Brazil as of December 2023." Chart. March 19, 2024. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/1481363/children-teens-actions-after-ads-brazil/
Kids Corp. (2024). Children and teenagers' leading actions taken right after seeing an advertisement in Brazil as of December 2023. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/1481363/children-teens-actions-after-ads-brazil/
Kids Corp. "Children and Teenagers' Leading Actions Taken Right after Seeing An Advertisement in Brazil as of December 2023." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1481363/children-teens-actions-after-ads-brazil/
Kids Corp, Children and teenagers' leading actions taken right after seeing an advertisement in Brazil as of December 2023 Statista, https://www.statista.com/statistics/1481363/children-teens-actions-after-ads-brazil/ (last visited December 10, 2024)
Children and teenagers' leading actions taken right after seeing an advertisement in Brazil as of December 2023 [Graph], Kids Corp, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1481363/children-teens-actions-after-ads-brazil/