During a 2023 online panel survey among people aged three to 18 in Brazil, approximately 11 percent chose YouTube as their favorite brand. Roblox, Adidas, and Nike tied for second place, each selected by around eight percent of respondents. According to the same study, over half of Brazilian consumers aged three to 18 influenced their families' purchase decisions.
Favorite brands among children and teenagers in Brazil as of December 2023
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Kids Corp. (March 19, 2024). Favorite brands among children and teenagers in Brazil as of December 2023 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1481365/favorite-brands-children-teenagers-brazil/?__sso_cookie_checker=failed
Kids Corp. "Favorite brands among children and teenagers in Brazil as of December 2023." Chart. March 19, 2024. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1481365/favorite-brands-children-teenagers-brazil/?__sso_cookie_checker=failed
Kids Corp. (2024). Favorite brands among children and teenagers in Brazil as of December 2023. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1481365/favorite-brands-children-teenagers-brazil/?__sso_cookie_checker=failed
Kids Corp. "Favorite Brands among Children and Teenagers in Brazil as of December 2023." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1481365/favorite-brands-children-teenagers-brazil/?__sso_cookie_checker=failed
Kids Corp, Favorite brands among children and teenagers in Brazil as of December 2023 Statista, https://www.statista.com/statistics/1481365/favorite-brands-children-teenagers-brazil/?__sso_cookie_checker=failed (last visited February 18, 2025)
Favorite brands among children and teenagers in Brazil as of December 2023 [Graph], Kids Corp, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1481365/favorite-brands-children-teenagers-brazil/?__sso_cookie_checker=failed