Household penetration rate of sun care in the U.S. 2023, by generation

Published by Statista Research Department, Jul 24, 2024

Sun care items had the highest relative household penetration rate among U.S. millennials in 2023, with a share of around 76 percent. 

Household penetration rate of sun care among consumers in the United States in 2023, by generation

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Release date

May 2024

Region

United States

Survey time period

12 months ending December 31, 2023

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Topics

U.S. sun care marketCosmetics industry in the U.S.Skin cancer in the U.S.Cosmetics in CanadaCosmetics industry
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