During a survey carried out in 2024, 80 percent of responding consumers from Germany stated that it was important for them that they trusted a brand they purchase or used. In Japan, brand trust was named as an important purchase criterion by 94 percent of respondents.
Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024
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Edelman. (July 26, 2024). Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024 [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/
Edelman. "Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024." Chart. July 26, 2024. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/
Edelman. (2024). Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/
Edelman. "Share of Consumers Who Said It Was Important for Them to Trust Brands They Bought or Used in Selected Countries Worldwide as of April 2024." Statista, Statista Inc., 26 Jul 2024, https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/
Edelman, Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024 Statista, https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/ (last visited October 08, 2024)
Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/
