During a survey carried out in 2024, 80 percent of responding consumers from Germany stated that it was important for them that they trusted a brand they purchase or used. In Japan, brand trust was named as an important purchase criterion by 94 percent of respondents.
Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024
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Edelman. (July 26, 2024). Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Creating%2520Your%2520Brand%2520Voice%253A%2520A%2520Complete%2520Guide
Edelman. "Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024." Chart. July 26, 2024. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Creating%2520Your%2520Brand%2520Voice%253A%2520A%2520Complete%2520Guide
Edelman. (2024). Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Creating%2520Your%2520Brand%2520Voice%253A%2520A%2520Complete%2520Guide
Edelman. "Share of Consumers Who Said It Was Important for Them to Trust Brands They Bought or Used in Selected Countries Worldwide as of April 2024." Statista, Statista Inc., 26 Jul 2024, https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Creating%2520Your%2520Brand%2520Voice%253A%2520A%2520Complete%2520Guide
Edelman, Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024 Statista, https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Creating%2520Your%2520Brand%2520Voice%253A%2520A%2520Complete%2520Guide (last visited November 12, 2024)
Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Creating%2520Your%2520Brand%2520Voice%253A%2520A%2520Complete%2520Guide