During a survey carried out in 2024, 77 percent of responding consumers from Germany stated that it was important for them that brands they bought or used had a good reputation. In Brazil and China, brand reputation was named as an important purchase criterion by 92 percent of respondents.
Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024
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Edelman. (July 26, 2024). Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1482253/importance-brand-reputation-purchase-worldwide/
Edelman. "Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024." Chart. July 26, 2024. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1482253/importance-brand-reputation-purchase-worldwide/
Edelman. (2024). Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1482253/importance-brand-reputation-purchase-worldwide/
Edelman. "Share of Consumers Who Said It Was Important for Them That Brands They Bought or Used Had a Good Reputation in Selected Countries Worldwide as of April 2024." Statista, Statista Inc., 26 Jul 2024, https://www.statista.com/statistics/1482253/importance-brand-reputation-purchase-worldwide/
Edelman, Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024 Statista, https://www.statista.com/statistics/1482253/importance-brand-reputation-purchase-worldwide/ (last visited December 05, 2024)
Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: https://www.statista.com/statistics/1482253/importance-brand-reputation-purchase-worldwide/