Mobile gaming motivations in U.S. and Canada 2024

Published by
J. Clement,
Aug 8, 2024

During a survey between December 2023 and January 2024, it was found that 80 percent of mobile gaming spenders in the United States and Canada played mobile games to relax. Furthermore, fantasy was the second-most common motivation to play mobile games. The motivations to make social connections and improve certain skills were the least popular.

Top motivations to play mobile games according to mobile gaming spenders in the United States and Canada as of January 2024

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Release date

March 2024

Region

Canada, United States

Survey time period

December 2023 to January 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Mistplay platform users; wider industry metrics may vary

Supplementary notes

The source defines spender cohorts as follows:

High-value spender: $100 USD+

Mid-value spender: $10-99 USD

Low-value spender: <$10 USD

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Statistics on " Mobile gaming market in the United States "

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Overview

6

Monetization

5

Leading publishers

7

Leading apps

7

Leading genres

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