Royal Caribbean Cruises invested 506 million U.S. dollars in advertising in 2023. Out of the total, 379 million was spent on media advertising and 127 million on brochure, pormotion, and direct mail.
Advertising costs of Royal Caribbean Cruises Ltd. worldwide from 2018 to 2023
(in billion U.S. dollars)
Characteristic
Brochure, production & direct mail
Media advertising
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Royal Caribbean International. (February 21, 2024). Advertising costs of Royal Caribbean Cruises Ltd. worldwide from 2018 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1483034/royal-caribbean-cruises-ad-spend/
Royal Caribbean International. "Advertising costs of Royal Caribbean Cruises Ltd. worldwide from 2018 to 2023 (in billion U.S. dollars)." Chart. February 21, 2024. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1483034/royal-caribbean-cruises-ad-spend/
Royal Caribbean International. (2024). Advertising costs of Royal Caribbean Cruises Ltd. worldwide from 2018 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1483034/royal-caribbean-cruises-ad-spend/
Royal Caribbean International. "Advertising Costs of Royal Caribbean Cruises Ltd. Worldwide from 2018 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1483034/royal-caribbean-cruises-ad-spend/
Royal Caribbean International, Advertising costs of Royal Caribbean Cruises Ltd. worldwide from 2018 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1483034/royal-caribbean-cruises-ad-spend/ (last visited September 15, 2024)
Advertising costs of Royal Caribbean Cruises Ltd. worldwide from 2018 to 2023 (in billion U.S. dollars) [Graph], Royal Caribbean International, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1483034/royal-caribbean-cruises-ad-spend/
