In the United States, Walmart was the top online retailer for over-the-counter (OTC) medicine shoppers based on the share of purchase intent clicks in 2023. Amazon came in second place with a percentage of 22.8, followed by Target with 11.8 percent. Purchase intent clicks refer to the number of times a consumer has clicked through to a minimum of one retailer during a single session.
Leading online retailers for over-the-counter medicine shoppers (OTC) in the United States in 2023, by purchase intent clicks
Characteristic
Purchase intent clicks
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The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.
In order to understand digital shopping behavior, key e-commerce performance indicators were collected across hundreds of brands and over 250 channels, as well as more than 4,000 retailer integrations.
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MikMak. (September 28, 2023). Leading online retailers for over-the-counter medicine shoppers (OTC) in the United States in 2023, by purchase intent clicks [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1483090/top-otc-medicine-retailers-us-purchase-intent/
MikMak. "Leading online retailers for over-the-counter medicine shoppers (OTC) in the United States in 2023, by purchase intent clicks." Chart. September 28, 2023. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1483090/top-otc-medicine-retailers-us-purchase-intent/
MikMak. (2023). Leading online retailers for over-the-counter medicine shoppers (OTC) in the United States in 2023, by purchase intent clicks. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1483090/top-otc-medicine-retailers-us-purchase-intent/
MikMak. "Leading Online Retailers for Over-the-counter Medicine Shoppers (Otc) in The United States in 2023, by Purchase Intent Clicks." Statista, Statista Inc., 28 Sep 2023, https://www.statista.com/statistics/1483090/top-otc-medicine-retailers-us-purchase-intent/
MikMak, Leading online retailers for over-the-counter medicine shoppers (OTC) in the United States in 2023, by purchase intent clicks Statista, https://www.statista.com/statistics/1483090/top-otc-medicine-retailers-us-purchase-intent/ (last visited September 08, 2024)
Leading online retailers for over-the-counter medicine shoppers (OTC) in the United States in 2023, by purchase intent clicks [Graph], MikMak, September 28, 2023. [Online]. Available: https://www.statista.com/statistics/1483090/top-otc-medicine-retailers-us-purchase-intent/
